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Author : Everest Media, Category : Business & Economics Publisher : Everest Media LLC ISBN : 9781669353225 Type book : PDF & Epub
Page book : 19
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Visual Finance model will help you better understand numbers, understand the changing market reality, and measure the value of your company. It will also help you compare your company with the competition. #2 If you are in marketing, sales, or RD, you will learn how to express your goals numerically, make them more realistic, and determine how they might impact other areas. If you are in finance or accounting, you will learn how to contribute to the big picture and what pressures the other areas are experiencing.
Author : Milkyway Media Category : Business & Economics Publisher : Milkyway Media ISBN : Type book : PDF & Epub
Page book : 17
Please note: This is a companion version & not the original book. Book Preview: #1 The Visual Finance model will help you better understand numbers, understand the changing market reality, and measure the value of your company. It will also help you compare your company with the competition. #2 If you are in marketing, sales, or RD, you will learn how to express your goals numerically, make them more realistic, and determine how they might impact other areas. If you are in finance or accounting, you will learn how to contribute to the big picture and what pressures the other areas are experiencing.
Author : Alejandro Serrano Category : Business & Economics Publisher : MIT Press ISBN : 9780262357241 Type book : PDF & Epub
Page book : 480
An introduction to financial tools and concepts from an operations perspective, addressing finance/operations trade-offs and explaining financial accounting, working capital, investment analysis, and more. Students and practitioners in engineering and related areas often lack the basic understanding of financial tools and concepts necessary for a career in operations or supply chain management. This book offers an introduction to finance fundamentals from an operations perspective, enabling operations and supply chain professionals to develop the skills necessary for interacting with finance people at a practical level and for making sound decisions when confronted by tradeoffs between operations and finance. Readers will learn about the essentials of financial statements, valuation tools, and managerial accounting. The book first discusses financial accounting, explaining how to create and interpret balance sheets, income statements, and cash flow statements, and introduces the idea of operating working capital—a key concept developed in subsequent chapters. The book then covers financial forecasting, addressing such topics as sustainable growth and the liquidity/profitability tradeoff; concepts in managerial accounting, including variable versus fixed costs, direct versus indirect costs, and contribution margin; tools for investment analysis, including net present value and internal rate of return; creation of value through operating working capital, inventory management, payables, receivables, and cash; and such strategic and tactical tradeoffs as offshoring versus local and centralizing versus decentralizing. The book can be used in undergraduate and graduate courses and as a reference for professionals. No previous knowledge of finance or accounting is required.
Author : S. Wang Category : Business & Economics Publisher : Springer ISBN : 9781137351876 Type book : PDF & Epub
Page book : 227
Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
Author : Meir Statman Category : Business & Economics Publisher : CFA Institute Research Foundation ISBN : 9781944960865 Type book : PDF & Epub
Page book : 246
Behavioral finance presented in this book is the second-generation of behavioral finance. The first generation, starting in the early 1980s, largely accepted standard finance’s notion of people’s wants as “rational” wants—restricted to the utilitarian benefits of high returns and low risk. That first generation commonly described people as “irrational”—succumbing to cognitive and emotional errors and misled on their way to their rational wants. The second generation describes people as normal. It begins by acknowledging the full range of people’s normal wants and their benefits—utilitarian, expressive, and emotional—distinguishes normal wants from errors, and offers guidance on using shortcuts and avoiding errors on the way to satisfying normal wants. People’s normal wants include financial security, nurturing children and families, gaining high social status, and staying true to values. People’s normal wants, even more than their cognitive and emotional shortcuts and errors, underlie answers to important questions of finance, including saving and spending, portfolio construction, asset pricing, and market efficiency.
Author : Stephen Gamble Category : Business & Economics Publisher : John Wiley & Sons ISBN : 9781119157434 Type book : PDF & Epub
Page book : 368
Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.