Author : PenZen Summaries
Category : Study Aids
Publisher : by Mocktime Publication
Type book : PDF & Epub
Page book : 16

The summary of It’s Not How Good You Are, It’s How Good You Want to Be – The World’s Best Selling Book presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of It doesn't matter how skilled you already are; what matters is how skilled you want to become. imparts sound counsel to readers who are interested in turning their lofty goals into a tangible reality. In this book, Paul Arden takes readers behind the scenes of the world of advertising to reveal the best and most effective techniques for pitching ideas and getting the client to say yes. Throughout, Arden exhorts imaginative minds to think on a grand scale and to distance themselves from the everyday and the average. It’s Not How Good You Are, It’s How Good You Want to Be summary includes the key points and important takeaways from the book It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at

Author : Shortcut Edition
Category : Business & Economics
Publisher : Shortcut Edition
Type book : PDF & Epub
Page book : 21

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover, thanks to Paul Arden's advice, how to assert yourself in your work and get the best out of yourself. *You will also learn : that this advice is intended for professionals, especially advertisers, but also for all those who want to make something of their lives; that whether you are a beginner or an experienced professional, you are bound to benefit from the questions and answers provided by Paul Arden; that the methods used by advertisers can be transposed to other fields; that with intelligence, courage and talent, you will be able to succeed in the field of your choice. *Aiming for perfection, being the best by remaining consensual and setting realistic goals, is this the recipe for success at work? Paul Arden, a British publicist, says exactly the opposite and sweeps away preconceived ideas. According to him, learning is above all about taking the plunge... and making mistakes. To be ambitious is to make your dreams come true and to project yourself with determination. Succeeding means having a goal and becoming what you want to be. *Buy now the summary of this book for the modest price of a cup of coffee!

Author : Paul Arden
Category : Business & Economics
Publisher : National Geographic Books
ISBN : 9781591841210
Type book : PDF & Epub
Page book : 0

The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.

Author : Nina Grunfeld
Category : Conduct of life
Publisher : Pearson Education
ISBN : 0273728881
Type book : PDF & Epub
Page book : 340

A one-stop-shop and life-long reference for all your self-help needs. From fitness to self esteem, from confidence to creativity, The Life Bookis the only self-help book you'll ever need to buy. Full colour, highly illustrated and beautifully executed, the book is very visually enticing. A unique proposition and probably the most mass-market self-help book ever published. A broad appeal that spans serious, serial personal development buyers, those brand new to the genre and those with a just passing interest. A practical, usable, easy to access guide with real value. Or a great coffee-table book you can dip in and out of. The ultimate life skills book which is ideal for front-list led displays and personal development sections with limited space. A world-class, highly-regarded author who is an expert in her field. Great perceived value: the high-concept finish, visually-enticing internal design and extensive content will make this book a great value purchase.

Author : Jim O'Connor
Category : Business & Economics
Publisher : SRA Books
ISBN : 9781909116993
Type book : PDF & Epub
Page book : 96

The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.

Author : Tom Altstiel
Category : Language Arts & Disciplines
Publisher : SAGE Publications
ISBN : 9781506386959
Type book : PDF & Epub
Page book : 503

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.

Author : Theolyn Cortens
Category : Body, Mind & Spirit
Publisher : John Hunt Publishing
ISBN : 9781780993638
Type book : PDF & Epub
Page book : 250

Early in 2009 Theolyn Cortens, poet, astrologer and esotericist, well known for her channelling of inspirational messages from angels, started to receive messages from a group of twelve disincarnate Nephalim, the ‘great ones of old’ mentioned in biblical texts, who want to offer guidance to humanity during these times of change. The extraordinary material in this inspired book will make a unique and valuable contribution to understanding how human evolution can move us all towards a remarkable future. Theolyn’s conversations with the Nephalim confirm that we are supported by invisible ‘elders’, or ‘ancestors’ in our commitment to live in to our highest possibilities. Then we will exist in harmony with each other and with all the other creatures that dwell on our beautiful planet. The spokesperson for the Nephalim is Seth. He explains: Our mission is to remind all humanity that history will not have to repeat itself, if only enough of you take on the full responsibility of your real destiny.

Author : Joanne Mattern
Category : Juvenile Nonfiction
Publisher : Simon and Schuster
ISBN : 9781442495135
Type book : PDF & Epub
Page book : 224

Love sports? Make your passion your profession with this guide that can help you score a career in the sports industry. The sports industry is wide and vast, and there are countless ways to get involved and make sports your job. From the popular careers of professional athlete, coach, sports broadcaster, and photographer, to the lesser-known professions of sports agent, statistician, sports therapist, and scout, So, You Want to Work in Sports? delves into a wide variety of possible futures that are exciting and rewarding. In addition to tips and interviews from many different professionals, So, You Want to Work in Sports? includes inspiring stories from young adults who are out there exploring different sectors, as well as games, activities, a glossary, and resources to help you on your way to a successful career in athletics.

Author : Paul McKenna
Category : Self-Help
Publisher : Random House
ISBN : 9781473544086
Type book : PDF & Epub
Page book : 256

The No. 1 bestseller Over 3 million copies sold worldwide _______________________________ 'Discover your true potential and become the person you really want to be.' Success and happiness are not accidents that happen to some people and not to others. They are created by specific ways of thinking and acting in the world. Paul McKenna has made a study of highly successful and effective people, and distilled core strategies and techniques that will help the reader to begin to think in the same way as a super-achiever. Learn how to master your emotions and run your own brain, how to have supreme self-confidence and become the person you really want to be. Paul McKenna's simple seven-day plan really will change your life for ever. Reprogramme your mind and become successful, healthy and happy! _______________________________ What readers are saying about Change Your Life in 7 Days: ***** 'Changed my life . . . practical things to do each day to teach you the principles in practice.' ***** 'My mindset is different now and I know my life is going to keep getting better and better. Amazing results already.' ***** 'You will learn how to take control of your emotions, deal with the stress's in your life with more ease, focus on your dreams, bring more of what you want into your life . . . You really can change your life in 7 days!' _______________________________ IMPORTANT: IF YOUR DEVICE SUPPORTS IT, YOU WILL FIND AUDIO AND/OR VIDEO IN THIS EBOOK. IF YOUR DEVICE DOES NOT, FOLLOW INSTRUCTIONS TO SAVE THE MATERIALS DIRECTLY TO YOUR COMPUTER, OR TO STREAM VIA YOUR SMARTPHONE OR TABLET. _______________________________

Author : Tiago Mattos
Category : Business & Economics
Publisher : Belas-Letras
ISBN : 9788581744704
Type book : PDF & Epub
Page book : 320

The world is full of stories of entrepreneurs who have started from scratch. Tiago Mattos, a Brazilian futurist, graduated from singularity university – the university established in silicon valley by google and Nasa – will show you that you can start a successful company from scratch with the right mindset and an understanding of how the world has been changing. In fact, it has never been so easy to get something done. It has never been so easy to put together a book, a movie, a song, a high school reunion, a protest march, a political party, a house, a car, a declaration of love or even travelling around the world. It has never been so easy to start a company. It has never been so easy to understand that no one will make the world a perfect place for you. Only you can do it for yourself.