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Author : Geoffrey A. Moore Category : Business & Economics Publisher : Harper Collins ISBN : 9780061795862 Type book : PDF & Epub
Page book : 256
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Author : Geoffrey A. Moore Category : Business & Economics Publisher : Harper Collins ISBN : 9780062293008 Type book : PDF & Epub
Page book : 288
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Author : Kent Hodge Category : Religion Publisher : Author House ISBN : 9781491884423 Type book : PDF & Epub
Page book : 72
Can we dream of a new vision for our personal lives and for the world, rather than go by the habits learned from generations?... Not really a new vision, but unearthing the biblical vision of Christ's kingdom from the Prophets and teachings of Jesus. What does the Bible really teach about God's plan for the world we live in? What does it teach about our relationships with each other and how we respond to those of other faiths, especially when persecuted? Kent draws on experiences from one of the most troubled spots in the world, applying them to our global predicament today.
Author : Wayne Talbot Category : Science Publisher : Xlibris Corporation ISBN : 9781664104204 Type book : PDF & Epub
Page book : 780
The author started his working career as an Air Traffic Control Officer in the Royal Australian Air Force, and after resigning his commission, spent thirty-five years in the Information Services industry. In the context of his writings, he describes himself as an analyst, by aspiration, inclination, proclivity, training, and occupation. His books reflect his primary intellectual pursuit: explanations given for human existence by both religions and evolution. Having published several analyses including “Religion: Of God or Man” and “Seeking After God”, he concluded that there was nothing more that he could learn on that subject – the issue remained an enduring mystery. Returning to the other explanation, evolution, he had long wanted to complete a more thorough analysis of evolution theory, than as presented in his earlier publications, “The Dawkins Deficiency” and “Information, Knowledge, Evolution and Self”. This required that he acquire and study dozens of academic books and other publications, seeking to understand the plausibility, and at times hollowness, of scientific explanations. Using his background knowledge of relevant technologies, he was able to identify parallels between modern automation and mechanisation, and human biological processes. One of particular interest was an analysis of the technical similarities between the human sensory system, and modern telemetry systems. With a lifelong passion for a travel, and a modest appetite for adventure, he has trekked in the Khumbu and Annapurna regions of Nepal, the Peruvian Andes, and Patagonia. His hobby, apart from writing, has been a love of all things motorcycling, from touring remote areas, and attending races, to complete restoration of vintage motorcycles. He has motorcycled throughout parts of his native Australia, North America, New Zealand, Iceland, Bolivia, Peru, Turkey, the Himalaya, Morocco, Greece, and eastern Europe. His business and holiday travels have taken him through sixty countries, and all continents, including Antarctica. Evolution is defined as the change in the heritable characteristics of biological populations over successive generations, resulting in changes in both the genotype and phenotype. The evidence for evolution is primarily circumstantial, being based on fossils of extinct species, physical similarities, and a largely common genome. Charles Darwin believed that all species of organisms arise and develop through the natural selection of small, inherited variations that increase the individual's ability to compete, survive, and reproduce. Today, we know so much more than Darwin did 150 years ago, leading many scientists to discard genetic mutation and natural selection as having the development power previously ascribed to them. What has been missing in the science so far is “systems thinking” - a holistic approach to analysis that focuses on the way that a system's constituent parts interrelate, and how systems work over time and within the context of larger systems. Questioning whether the mind consists of organs of the brain, an emergent property of the brain, or activities of the brain, as scientists suggest, the author has concluded for none of these. The brain being physical, it can only deal with the physical, but the mind deals in the conceptual, which has no physical properties. With his background in related technologies, the author has compared the human nervous system with telemetry systems as used in modern aircraft, vehicles, and other applications. Though implemented differently, the functional requirements remain the same, which has prompted a different perspective on how it could have evolved. The telemetry system in the human body is astounding in its complexity, accuracy, and reliability, leading to the author’s doubts as to its claimed evolutionary origins. Crossing a Chasm is an analysis of the probability that such could be accomplished by innumerable, unguided small steps, over whatever time.
Author : Richard Childers Category : Study Aids Publisher : Hyperink Inc ISBN : 9781614641421 Type book : PDF & Epub
Page book : 58
ABOUT THE BOOK Since its first publication in 1991, Geoffrey Moores Crossing the Chasm: Marketing and Selling High Tech Products to Mainstream Customers has set the standard for tech business moguls. In fact, it has become the standard for all of us trying to make our way in the confusing world of technology business. Moore argues that there is a chasm that exists between early adopters of a potentially disruptive technology product and what he calls the early majority, or the market segment that takes such a product to the upper ranges of success. Moore believes that early adopters and visionaries have very different expectations than the pragmatists that follow. In this book, he explores those differences and suggests specific techniques to successfully cross the "chasm." These include choosing a target market, understanding the whole product concept, positioning the product, building a successful marketing strategy, and choosing the most appropriate distribution channel and pricing. MEET THE AUTHOR Richard Childers is an experienced writer and a member of the Hyperink Team, which works hard to bring you high-quality, engaging, fun content. Happy reading! EXCERPT FROM THE BOOK Moores major thesis is that there is something wrong with the High Tech Marketing Model. There are gaps separating the major groups described in the Technology Adoption Life Cycle. These gaps represent the fact that any group will have a hard time accepting a new product if it is marketed to them in the same manner it was marketed to the group that preceded them. Each of these gaps is an opportunity for marketing to lose momentum and miss the transition to the next group. Two of these gaps are relatively small, what Moore calls cracks in the bell curve. The gap between innovators and early adopters occurs when a hot new technology product cannot be transitioned into a major new benefit. The enthusiast loves it for its architecture, but nobody can even figure out how to start using it. There is a second crack of similar size that exists between the early majority and the late majority. It comes at a time in the product life cycle when the market is well developed and the technology product is in the mainstream. While the early majority was quite willing and able to achieve the level of technical competence required to gain benefit from the product, the late majority user is much less so. In order to continue developing their market by moving into the late majority segment, the product marketers must make the product easier to use and implement. If they fail to do so, they may fail in their attempts to transition to this next segment. CHAPTER OUTLINE Quicklet on Geoffrey A. Moore's Crossing the Chasm: Marketing and Selling High Tech Products to Mainstream Customers Geoffrey A. Moore's Crossing the Chasm: Marketing and Selling High Tech Products to Mainstream Customers + The High Tech Marketer’s Bible + About the Author + About the Book + Overall Summary + ...and much more
Author : Milkyway Media Category : Study Aids Publisher : Milkyway Media ISBN : Type book : PDF & Epub
Page book : 15
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development. Purchase this in-depth summary to learn more.
Author : Geoffrey A. Moore Category : Business & Economics Publisher : HarperPB ISBN : 0066620023 Type book : PDF & Epub
Page book : 227
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Author : Paul Wiefels Category : Business & Economics Publisher : Harper Collins ISBN : 9780061844553 Type book : PDF & Epub
Page book : 352
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
Author : Jakki J. Mohr Category : Business & Economics Publisher : Pearson Prentice Hall ISBN : 0136049966 Type book : PDF & Epub
Page book : 584
For undergraduate and graduate courses on marketing high-tech products. Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. TheThird Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. "
